Adidas Gazelle Campaign 2023

The video about our day is a dynamic look at the lives of young people who live life to the fullest from morning to night. The story begins with a boy in his apartment who wakes up with
but quickly regains his energy and prepares for an exciting day.

Through quick cuts, we see the boy join other young people, creating a colourful mix of subcultures.

Throughout the day we move between different places and events, for example in the morning we see a boy waking up to move his stiff body after an evening of action. Then they meet a group of women in a shop trying on new models of shoes they have just worn. They all go to the after party as the unit flows through the streets, enjoying the evening.

Along the way, we meet the local skateboard community who support the gazzella model and its use in the community. We illustrate the music with an evening club event full of energetic moments from the whole pack.
The spot highlights the energy and iconicity associated with the gazzella model through the lives of young people enjoying every moment to the fullest.

The whole story is like a collage of different parts that come together to create a memorable and dynamic image of modern youth.