Adidas® Ozweego SS20 – Commercial
Client
Adidas Originals
Service
Ideamaking
Direction
Production
Photography
Graphic design
Concept
2020
The futuristic look of these sneakers will easily transport you to the future in your thoughts, but the sturdy sole construction has its roots in the legendary 90s style. The adidas OZWEEGO is simply a symbol of modernity and respect for the best of the legacy of yesteryear. The distinctive and stylish design of both the men's and women's models catches the eye at first glance and becomes part of unmissable outfits.
The inclusion of fast analogue sequences gave the spot more of the rawness we wanted to encourage. All of this was incorporated into the urban corners of Prague, which offers countless locations. The cameraman michal Šindelár took care of the camera. And the concept, including post-production, was done by Benjamin Buttler.
What we really enjoy are the comments of fans who can best describe their own feeling about the new campaign.
This video speaks the way I want it to and defines my taste and approach. Not a blogger’s „quickie“ taken to make a few bucks, but a love of cool possibilities that I can grasp with grace
Paulie Garand – AMONIT 2022
Client
Adidas Originals
Service
Ideamaking
Direction
Production
Photography
Graphic design
Concept
2020
Production BS22™
Polar Films
Director: Benjamin Buttler
DOP: Michal Šindelář
Sound Design & Mix: Patrik Resl
Talents: Paulie Garand
Edit: Benjamin Buttler
VFX: Alexandr Efimov
Gear: Biofilms
Special Thanks:
Polar Films
Michal Šindelář
And others <3
#BS22