ŠKODA® ENYAQ iV Top of The Alpes
Client
Skoda
Wonder Prague
Mustard
Service
Ideamaking
Direction
Postproduction
2022
The serpentine roads and moonscape-like surroundings were a proper hurdle race for both the car and the cyclist it accompanied, popular cycling influencer and professional athlete Cameron Jeffers.
It's an unusual paradox when we climb long alpine mountains. The harder the climb, the greater the pain, but the shorter the duration of the suffering. The sense of elation and achievement when you reach the summit is incomparable to anything else," he explained.
As Cameron noted, there is another similarity between a cyclist and an electric car besides the absence of distracting noise:
„The main comparison between cycling and the ENYAQ iV is that I get to experience a unique landscape and view of the world while reducing my carbon footprint.“
Client
Skoda
Wonder Prague
Mustard
Service
Ideamaking
Direction
Postproduction
2022
Agency Mustard
Wonder Prague
Director: Benjamin Buttler
1st AD: Vlasta Kadeřábek
Client: ŠKODA / wlcmagazine
Production: Wonder Prague
Agency: Inglourious mustards
Producer: _wtrk
Production manager: Jan Marcoo Strašík / Adam Ulrich
DOP: Richard Šimek
1st AC: Yuri Dolgovv
2nd AC: Jenda Planička & Adam Čepelák
DIT: Adam Čepelák
Car crane cam head operator: Daniel Vagenknecht
Grip: Michal Javůrek
Sound recordist: Pavel Brejcha
Sound design: Karel Havlicek
Edit: Jakub Stelzer
Grade: Pavel Marko
Car crane: Jan 'Čočkin' Strž, Petr Matoušek, Filip Maňhal
Drone operator: Filip Maňhal
Camera rental: Vantage Film Prague
& the people in the French production team
Special Thanks:
Vantage film Prague
Čočkin grip Crew
Ondřej Votoček
Adam Ulrich
Wonder Prague
French Scout team
Pavel Marko
UPP
And others <3
#BS22