Adidas Gazelle Campaign 2023
Client
FOOTSHOP
ADIDAS
GAZELLE
Service
Production
Ideamaking
Postproduction
Photography
Direction
VFX
2023
In our video clip we connect the different scenes with the unique content and history of this model. We want to promote key pillars such as music, fashion and lifestyle through the diverse subcultures we represent in our environment. We bring the crew together through dynamic sequences from everyday life.
Our product is playfully incorporated into the camera to grab the viewers attention through fluid edits. Here are some suggestions that bring our vision closer to life.
but quickly regains his energy and prepares for an exciting day.
Through quick cuts, we see the boy join other young people, creating a colourful mix of subcultures.
Throughout the day we move between different places and events, for example in the morning we see a boy waking up to move his stiff body after an evening of action. Then they meet a group of women in a shop trying on new models of shoes they have just worn. They all go to the after party as the unit flows through the streets, enjoying the evening.
Along the way, we meet the local skateboard community who support the gazzella model and its use in the community. We illustrate the music with an evening club event full of energetic moments from the whole pack.
The spot highlights the energy and iconicity associated with the gazzella model through the lives of young people enjoying every moment to the fullest.
The whole story is like a collage of different parts that come together to create a memorable and dynamic image of modern youth.
We are very excited about the colaboration with FOOTSHOP.
Brilliantly captured authentic moments showcasing the perfect signature Adidas Gazelle.
Footshop Funs – Youtube
Client
FOOTSHOP
ADIDAS
GAZELLE
Service
Production
Ideamaking
Postproduction
Photography
Direction
VFX
2023
Production BS22™
Director: Benjamin Buttler
1AD: Anastasia Shanti
DOP: Mikuláš Hrdlička
Gaffer: Martin Paprštejn
Sound Design & Mix: Ondřej Šorfa
Music: Ondřej Šorfa & Dmitriy Shantsila
Photography: Benjamin Buttler & Anastasia Shanti
Edit: Benjamin Buttler
Grading: Mikuláš Hrdlička
Graphic design: Benjamin Buttler
Models:
The May Revolution
Richard
Aneta Drapáková
Vojtěch Beneš
Anastasia Shanti
Dmitriy Shantsila
David Toman
Special Thanks:
ADIDAS ORIGINALS
FOOTSHOP
BIKE JESUS
BIOFILMS.CZ
And others <3
#BS22