Adidas x Footshop – Eurostyle cup 2024

As creators, we approach the project individually, aiming to encompass all aspects of our city within it. We draw from fundamental elements and philosophy, incorporating its structure into our culture across fashion design, art, music, passion for sports, and the history we proudly hold.

All these fragments form a mosaic that narrates the story of our mini-documentary about the genesis of our design, what lies behind it, and who represents it. We've allowed our designer, who guides us through the entire documentary, to penetrate places that are crucial to us, such as Footshop, a store that embodies a long tradition and a significant personality in the sneaker scene, contributing significantly to supporting the city's music and art subculture.

The stadium carries with it historic matches, and together with other protagonists, we'll explore and discuss our inspiration linked to the jersey design. But also the streets or the surroundings of Letná, which are characteristic of this community.

The entire film is dynamic and retrospective, designed to emotionally immerse you in the storytelling as if you were a part of it. Here are a few excerpts that will give you a glimpse into our vision.