N — 009
Happy 50th of 501™ Birthday for Levi’s®
Client
Levis
Service
Direction
Production
Ideamaking
2022
Our Approach
For our client, we had the opportunity to create this short online campaign to celebrate the Levis® 501™. When writing the concept, we tried to base it on a short emotional image that tells the story of a boy who finds himself in different abstract passages of his life.
The character himself wanders around the locations and closes himself off in his own mind. The connection of these events is carried by love and a certain characteristic of this model that appears throughout the film. It all takes place in a darker atmosphere full of religious themes.
For our client, we had the opportunity to create this short online campaign to celebrate the Levis® 501™. When writing the concept, we tried to base it on a short emotional image that tells the story of a boy who finds himself in different abstract passages of his life.
The character himself wanders around the locations and closes himself off in his own mind. The connection of these events is carried by love and a certain characteristic of this model that appears throughout the film. It all takes place in a darker atmosphere full of religious themes.
We also wanted to focus on the processing of the image itself, we love film.For the processing we used a 16mm camera from Swiss brand bolex, which we attached to a stabilizer to achieve smooth movement but also the raw look of our image.
Using an iPhone and an old camera viewfinder, we created a functional camera monitor. The cameraman Richard Simek took care of the camera and Pavel Marko from UPP processed the beautiful colors.
Using an iPhone and an old camera viewfinder, we created a functional camera monitor. The cameraman Richard Simek took care of the camera and Pavel Marko from UPP processed the beautiful colors.
What we really enjoy are the comments of fans who can best describe their own feeling about the our stuff.
„Good teaser. Now I want the whole thing!“
Client
Levis
Service
Direction
Production
Ideamaking
2022
Levi's® 501™ anniversary
Directed by Benjamin Buttler
DOP.: Richard Šimek
Edit.: Benjamin Buttler
Music: aYia
sound/Mix.: Stephan Richter
Grade.: Pavel Marko (UPP)
Staring: Vojtěch Beneš
Special Thanks:
Česká Televize
UPP / Pavel Marko
Kodak 1635 / Prague
Matěj Pšenička
Vojtěch Beneš
#levis501