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Adidas Y-3 x Ondřej Šorfa by Footshop

Client

FOOTSHOP
ADIDAS Y-3

Service

Production
Ideamaking
Postproduction
Photography
Direction
VFX

2024

Introducing an innovative approach that combines sound technology, fashion styling and minimalist design inspired by nature.

Using advanced recording equipment, we capture the authentic sounds of natural materials that are synthesized into musical compositions. The process includes microbiological research, the results of which are integrated into the audio and visual components.

A darker style of the project involves several locations where the protagonist collects sounds. We show the collection process, post-production and the final music set in a concrete space, connecting nature and technology.
Moodboard combines a dark blue hour with the atmosphere of a misty forest, where the artist seeks out darker locations for their distinctive visual style. The palette includes medium shades that bring soft transitions between light and shadow. Colourful organic elements of nature contrast with these dark shades, adding energy and vibrancy.

The professional and harder-edged style of the set is emphasized by modern studios and event spaces with clean lines and technological amenities. The overall dark look reflects the underground look of the Y-3 collection, combining natural and synthetic elements into a visually engaging symbiosis.

We are very excited about the colaboration with FOOTSHOP.

I’d dare to say that the video could win Campaign of the Year for Footshop.

Mojmír Prokop – Footshop brand manager

Client

FOOTSHOP
ADIDAS Y-3

Service

Production
Ideamaking
Postproduction
Photography
Direction
VFX

2024

Production BS22™


Director: Benjamin Buttler
1AD: Anastasia Shanti
DOP: Mikuláš Hrdlička
Gaffer: Martin Paprštejn
Sound Design & Mix: Ondřej Šorfa
Music: Ondřej Šorfa & Dmitriy Shantsila
Photography: Benjamin Buttler & Anastasia Shanti
CGI / Edit: Benjamin Buttler
Grading: Mikuláš Hrdlička
Graphic design: Vojtěch Beneš
Staring Ondřej Šorfa

Special Thanks:


ADIDAS Y-3
FOOTSHOP
BIOFILMS.CZ

And others <3
#BS22