N — 005

Converse x A-COLD-WALL by FOOTSHOP

Client

FOOTSHOP
CONVERSE
A-COLD-WALL

Service

Production
Ideamaking
Postproduction
Photography
Direction
VFX

2023

The collaboration of these two brands brings a clear visual style from the very beginning.
It includes sharp edges and a combination of technical materials, reminding us of the architectural mindset of the Brutalist period.

This simple, austere yet functional urban system highlights the greatest innovations and technologies of its time. And these are the elements that we want to include in our scenes with a character moving among the evening concrete blocks of Prague's architecture.
This video stands out for its dynamic editing that keeps surprising us with interesting Lifestyle shots and product details. In the first part, we watch a quick sequence of shots as a young man puts on his outfit when he receives an invitation
to a secret event straight to his phone. At this point, the video begins to pick up in intensity, as we see the young man navigating the city's infrastructure, complete with abstract shots of an empty room where he performs a dance performance using lighting effects.

The video is well edited with 3D effects that map the dancer's movement into a third dimension, allowing us to experience his movement on a whole new level. Also included are slow motion shots along with attention to product detail.
The conclusion of the video features an impressive packshot of the shoes and logo. Overall, this is a video that combines engaging editing with artistic elements and precise product presentation.

We are very excited about the colaboration with FOOTSHOP.

We already love their positive approach to projects and free creative disposition. This always shows in the result and in the combination of new formats. Thank you Guys!

Benjamin Buttler – Team BS22

Client

FOOTSHOP
CONVERSE
A-COLD-WALL

Service

Production
Ideamaking
Postproduction
Photography
Direction
VFX

2023

Production BS22™


Director: Benjamin Buttler
1AD: Anastasia Shanti
DOP: Mikuláš Hrdlička
Gaffer: Martin Paprštejn
Sound Design & Mix: Ondřej Šorfa
Music: Ondřej Šorfa & Dmitriy Shantsila
Photography: Benjamin Buttler & Anastasia Shanti
Edit: Benjamin Buttler
Grading: Mikuláš Hrdlička
Graphic design: Benjamin Buttler
Staring Adam Adamson

Special Thanks:


KOHINOR
FOOTSHOP
ADAM ADAMSON
BIOFILMS.CZ

And others <3
#BS22