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Adidas® Ozweego SS20 – Commercial

Client

Adidas Originals

Service

Ideamaking
Direction
Production
Photography
Graphic design
Concept

2020

For our client adidas we had the opportunity to prepare one of our favourite references. Adidas Ozweego in collaboration with Ambassador Paulie Garand. Who cut several examples that adidas ozweego will not betray you in any street terrain.

The futuristic look of these sneakers will easily transport you to the future in your thoughts, but the sturdy sole construction has its roots in the legendary 90s style. The adidas OZWEEGO is simply a symbol of modernity and respect for the best of the legacy of yesteryear. The distinctive and stylish design of both the men's and women's models catches the eye at first glance and becomes part of unmissable outfits. 

The inclusion of fast analogue sequences gave the spot more of the rawness we wanted to encourage. All of this was incorporated into the urban corners of Prague, which offers countless locations. The cameraman michal Šindelár took care of the camera. And the concept, including post-production, was done by Benjamin Buttler.
adidas comes up with OZWEEGO sneakers inspired by the style of the 90s. They are highly stylish, yet packed with modern technology. Adiprene cushioning and an EVA midsole absorb shock as you walk and ensure you're perfectly comfortable. Thanks to the lightweight and soft upper, you'll have a light step. Lace-up fastening and a snug fit ensure that the shoes fit perfectly. I've incorporated all these details into our video so you can enjoy them.

What we really enjoy are the comments of fans who can best describe their own feeling about the new campaign.

This video speaks the way I want it to and defines my taste and approach. Not a blogger’s „quickie“ taken to make a few bucks, but a love of cool possibilities that I can grasp with grace

Paulie Garand –  AMONIT 2022

Client

Adidas Originals

Service

Ideamaking
Direction
Production
Photography
Graphic design
Concept

2020

Production BS22™
Polar Films


Director: Benjamin Buttler
DOP: Michal Šindelář
Sound Design & Mix: Patrik Resl
Talents: Paulie Garand
Edit: Benjamin Buttler
VFX: Alexandr Efimov
Gear: Biofilms

Special Thanks:



Polar Films
Michal Šindelář

And others <3
#BS22